Meet Alhaja Jamiu, a seasoned yam trader from Atan Ota, Ogun State, who inherited the trade from her mother and has been in the business for over 50 years. In this video, she shares insights into her process of buying yams directly from farms, reselling them, and restocking based on demand. Alhaja Jamiu highlights how the business has supported her family and funded her children’s education. However, like many yam traders, she now faces challenges such as rising yam costs and high transportation expenses.

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