We implemented a demand generation campaign called “Egg Make Kids” in partnership with poultry farmers and egg vendors in Kaduna and Ogun states, Nigeria, to promote eggs as a nutritious food for children. Targeting mothers with children aged 6-59 months, we aimed to address low dietary intake and childhood malnutrition. We facilitated capacity building initiatives and utilized marketing strategies to raise awareness about egg consumption in traditional markets, hospital postnatal units and households across the states. As a result, consumer awareness and demand for eggs increased, leading to higher sales for egg vendors and greater egg consumption in households. This led to enterprise growth, job creation, and improved livelihoods in the selected states.